Jan
14
Many businesses implementing SEO campaigns know of meta tags and their importance, but very few understand what makes them so darned special. I'll admit, it can be confusing to those who don't deal with these tags on a daily basis. That's because each search engine put their own emphasis on different factors of meta tags, leaving much to be desired from an SEO standpoint for consistency. SEO firms understand these differences, so you can worry about running your business, not your SEO. But part ...Read the rest of this entry »
Jan
13
If your brand or business is running a search engine optimization campaign, chances are you have some social media objectives in the mix. Consequently, if you are running a social media campaign for your business or brand, chances are you are executing some SEO objectives. Either way, you are involving your brand in new media initiatives and building your reputation online with an entirely undiscovered audience. This instant exposure to millions of people is a great way to build up your brand ...Read the rest of this entry »
Jan
12
A current and popular trend in advertising and strategic communications has been branding initiatives and their ability to create the 'brand experience'. These initiatives objectify a brand's promise, identity, personality, and cultural relevance. Brands who don't deliver on any or all fronts die a messy death, murdered by bad 'strategery' and management. Very few brands can be brought back to life, revitalized and returned to the minds of the consumers. Nintendo just brought themselves back ...Read the rest of this entry »
Jan
11
Search engine optimization is an emerging technology that keeps websites search engine friendly and ranking well. An optimized website will help generate more traffic and attract more potential clients. On-page optimization is one of the most essential elements to the SEO process and cannot be ignored at any level of your website. If your web designer or developer is ignoring on-page optimization techniques, then they are not working with your best interests in mind. Here are seven On-Page SEO ...Read the rest of this entry »
Jan
10
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces of out-of-date information,
rumors and myths with regard to text placement, when writing SEO
copy.
For instance, many absolutely swear that the copy has to be as
high up on the page as possible for the search engines to find
it. Not true. The spiders ...Read the rest of this entry »
Jan
9
Search Engine Optimization is one way in which you can get your
website in front of the search engines. But what do you need to
do in the Search Engine Optimization process? And is it worth
it? I will give a quick overview of some of the factors involved
and I'll let you determine for yourself if it is worth it.
KEYWORDS
First and foremost, search engines look for keywords and keyword
phases in which to index your webpages. So you must prepare each
page for the search engines. Thus, when you ...Read the rest of this entry »
Jan
7
A lot has changed in the search engine optimization industry
over the years, but it's been a while since such a drastic
change has occurred in such a short period of time. For some
time now, people have known that inbound links play a large role
in the ranking of a web page and as a result various schemes
have been developed and implemented to take advantage of this.
Recently, Google flipped the switch on an updated index called
Jagger that rivals even the infamous "Florida" update. After
this ...Read the rest of this entry »
Jan
6
In a well-rounded search engine optimization campaign, article generation is a strategy that will increase your visibility and expertise to targeted traffic. Articles that are written about the industry niche your business operates in can establish you as an expert within the field. This doesn't mean that any article will solidify your position, you must write great articles to fulfill this role. Industry-specific articles need to be written on a professional level, with useful, relevant, and ...Read the rest of this entry »
Jan
5
Why am I SEO Stoopid?
I'm SEO Stoopid because I didn't properly take notice of what my
stats could have told me.
If I would have done, I would have noticed something sooner and
factoring that something into my response would very probably
have saved me a goodly number of lost posters and art print
sales.
My site, www.kruse.co.uk/,
is about SEO. I've been doing it since 1996 or thereabouts and
have clients of many years standing. Halfway through last year,
I started adding posters pages to it. ...Read the rest of this entry »
Jan
4
Link building is a crucial component of any well-executed search engine optimization campaign, but building up a healthy amount of quality inbound and outbound links for a site doesn't happen overnight. It takes time, effort and dedication to become 'important' to Google and get ranked well. Google considers link building a significant factor in determining your site's importance. When you review your weekly and monthly link building reports, you may see some natural peaks and valleys in your ...Read the rest of this entry »
Jan
2
i>What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The Issue:
The Content Management System (CMS) heralded a new age. Adding
information to the web was no longer the realm of a solitary
webmaster and in theory, anyone inside an organisation could
update content, post press releases and evolve the company's
online presence easily. It was a revolution. ...Read the rest of this entry »
Dec
31
It is estimated that at least 340 million people use search
engines to find products and services every day. That's a lot of
people. The top search engines use link popularity to decide
which sights come up first when you do a search. Wouldn't it be
nice if your website came up at the top of the list? It is a
possibility with search engine optimization, or SEO. With the
right SEO training, you can be on your way to a more successful
business and much higher web traffic.
Before you start SEO ...Read the rest of this entry »
Dec
30
Search engine optimization (SEO) is the process of building a website that is search engine friendly. There are many different elements to an SEO campaign, and the tactics and strategy involved become more dynamic everyday. It can be overwhelming at first, especially if you look at the big picture. But if you break it down to the basics, any SEO campaign is manageable for anyone with the time, effort and aptitude for online success. 1. Choosing the Domain Name Strong businesses and websites ...Read the rest of this entry »
Dec
26
Many of our clients focus to a large extent on getting their
sites ranked in the search engines using search engine
optimization (SEO). They then come to me and ask what other
types of marketing they can use to increase the effectiveness of
their SEO campaign?
The first thing that I point out is that a SEO campaign should
just be part of an overall business marketing plan. And this
marketing plan should relate closely to the business plan. There
are many things that can be done market your ...Read the rest of this entry »
Dec
25
b>Why Directories Are Important
Directories should play a major role in your SEO efforts, well,
at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search
engines. For example, if your web site is listed in the Open
Directory Project under the category Pets -> Weird Pets -> Blue
Cats, search engines will assume your web site has something to
do with blue cats. Your web site and pages will be indexed
faster and might have a ...Read the rest of this entry »
