When your business is conducting an email marketing campaign, or a monthly newsletter, for your SEO/SEM, there are many things to consider in avoiding complications. It is not just a matter of putting together an opt-in or subscriber list and shooting off the email anymore. There are three common mistakes you must avoid to ensure that subscribers don't want to end their relationship with your e-content.
1. Keep Track of Bounced Emails
There will be emails that bounce back to you. These undeliverable messages were not successfully sent to the intended recipients. This could have happened for a number of reasons, one of them being that they gave a fake address. It could have also been that the server was too busy or the recipient's inbox is full. It could also be a misspelled or erased email address. No matter the reason, make a note of it in a spreadsheet (or a cocktail napkin, if that's your style). If the problem persists, erase the email address so that you can have accurate statistics on who is actually receiving and reading your content.
2. Provide an Unsubscribe Option
There is no quicker way to lose a client than not allowing them an opt-out option. It is actually considered torture in some countries. If someone asks to be opted-out and you do not oblige, you are then considered spam and can be reported. If you become a reported spammer, you and your business could get into a lot of trouble. This will lead to even more subscribers being lost. Not to mention the business.
3. Keep Your Content Clean
Do not provide pornographic, shocking, or disturbing content in your newsletters. For starters, its very difficult to filter out people's ages who are receiving your content. Stick to your industry niche and stay on topic. Controversial issues that are not specifically urgent to your niche are also to be avoided.
Keep these tips in mind when generating email marketing newsletters and catalogs so that you can maintain a healthy relationship with your subscribers. It is very important to have consistency and an overarching theme to every newsletter, as well as professionalism and expertise in every delivery.
About the Author:
Ethan Luke. seo - At Volacci, we have top SEO consultants who know what it will take to make your SEO campaign a success.
