In my previous article how to optimize my website for search engines I explained how focusing on a certain keyword throughout the article can can help your site appear on the top of Google's results.
However, even though some people manage to optimize their pages so that they appear on the top results still they don't get any traffic and the reason this happens is that they don't put themselves in the visitor's shoes.
Targeting the right keywords
If you sell depression medication or depression relief products for people who have bipolar depression, which keywords should you target if you are writing a new article?
Should you go for 'dealing with bipolar depression' or 'how to get over depression' ?
The second choice is the right one simply because most of those who are depressed aren't even aware of the term "bipolar depression", they will just go to Google while dragging their feet then type something like 'I am depressed'
In order to target the right keywords you must understand how the online visitor think and you must also be aware of his background and level of knowledge. An article that talks about making money online will get more hits than an article that talks about increasing your conversion rates using Google Analytics.
In short, most internet users are ignorant of the terms that you are aware of and that's why most popular searches won't include any of these terms.
People search for their unmet needs
Your target customer or the person who wants to make money online (in case your website is similar to mine) won't be searching for keywords and terms that he is not familiar with but he will be looking for his unmet needs instead by searching for something like "How to become rich" or "how to make money online".
The right thing to do is to optimize your articles so that they match the unmet needs that people are looking for then in the body of the article talk about whatever you want and inform them about all the complicated key terms in the world.
But before you can educate them you must first bring them to your website and this won't happen unless you optimize your article for their unmet needs.
About the Author:
www.2earn-online.com, Uncommon and less known tips for making money from the internet
